Every year, when the month of Ramadan arrives, people all over the world prepare to fast from food and drink. As a result, restaurants and the majority of stores close during the day.
In reality, many people in Pakistan do not fast for a variety of reasons, ranging from religious to personal. They are, however, afraid to eat and drink in public for fear of offending the majority who are fasting.
MEDZnMORE, the leading health-tech startup, has launched a new initiative for the month of Ramadan in order to provide a safe space for all of its employees, fasting or not. For employees who are not fasting, they have set up a dedicated eating area on the office rooftop.
The company recognizes that individuals may not fast for a variety of personal or religious reasons, and it wishes to promote inclusion and diversity not only in the office culture but in Pakistan as a whole.
Many people across the country do not fast, including religious minorities and people living with chronic illness, as well as menstruating women.
As a healthcare platform, the mental and personal well-being of its employees is of the utmost importance to MEDZnMORE. To demonstrate its commitment to employee well-being, the company recently implemented a menstrual leave policy for its female employees.
To continue this, they launched a marketing campaign called SirfKhannayKaRozaNahi, which is centered on how the spirit of Ramadan is about refraining from negativity such as judging others and being passive-aggressive.
Furthermore, the campaign emphasizes how fasting helps us develop self-control and tolerance. This is still a taboo subject because women, minorities, and people with chronic illnesses face discrimination in the workplace for eating and drinking during Ramadan.
MEDZnMORE hopes that spearheading this campaign, it will inspire more Pakistani businesses to encourage office cohesion and understanding of those who do not fast.